To reach ten sales per day as soon as possible. The client had an absolutely new website with popular products but didn’t have any audience. The major problem was that the brand was distributed almost in every region via VK or Instagram at various prices.
The client’s advantage was that they had become the official representative of the brand in Russia, but the website was still completely new.
Since we had to gain first clients within the shortest possible period of time, we applied dynamic banners immediately. Then we decided to gather all the audience of the brand from all public pages and distributors’ accounts in social networks. The main message was that the client was the official brand representative. Simultaneously, we were working on manual campaigns.
Having tested the hypotheses, we reached more than 400 orders per month within half a year.