Contextual advertising for Black Red White
What we did
The St. Petersburg branch of the BRW furniture shop contacted us. It hadn’t been a long time since the client started to develop the internet direction. They used to get all the applications from the brand traffic, from SEO and Moscow dealer which was well indexed in search engines.
There were feed problems on the website, so we decided to set up the advertisement without any dynamic banners. We worked out separate advertising campaigns according to the type of furniture, type of room and collections in order to clearly understand what brought applications at reasonable prices and the ones that were more expensive.
Thanks to detailed segmentation of the advertising account and format testing we managed to reach 300 applications per month, having started almost from scratch. We continue to test and operate new channels to increase sales.