— We had been increasing the link juice of pages monthly using links from thematic and news sites.
— We worked at commercial factors.
— We carried out the full audit of the website and fixed some bugs because of technical parameters, links and content.
— We formed the full semantic core of the project, carried out the prioritization according to the requests and predictive analytics.
— We doubled the speed of the website.
— We introduced SILO structure of the site.
— We worked on the company's reviews in search results.
— We created pages for all types of requests (high-frequency, low-frequency, commercial, and informational ones).
— We worked out behavioral factors (hypothesis usability) so that the site had the same numerical indicators as competitors or higher.