case

Targeted advertising for “Lovizaim” company

Task

What we did

The client already had a developed plan to increase applications for the rest of the year. The traffic was from three sources: Yandex.Direct, vk.com and mytarget.

After the analysis of the sources and the campaigns, we decided to scale vk.com as it was the cheapest source. At first, we used classical instruments, parsing of the audience, interests, incomes, and other standard settings. Then we offered the client to test the automatic strategies and it worked.

Result

Thanks to the use of automatic strategies and testing of creatives, the number of applications in vk.com almost doubled without increasing the budget.