case

SEO for an auto pawn

Task

What we did

An auto pawn contacted us (the client preferred to have their name incognito). They had a brand new website as they used to attract customers with the help of offline advertising, which was the main difficulty. Even without taking into account technical work the website has to gain some credibility of search engines.

After the analysis of the market and competitors we fixed some technical bugs on the website and started working. We formed the most effective semantic core (more than 500 requests). We completed the site with some content, including the conversion blocks "Advantages", "Stages of applications", we finalized the calculator and the footer. Gradually we developed the external reference mass.

Result

After 9 months of cooperation we managed to increase the brand recognition by 5 times. The number of website visitors from Yandex and Google search increased by 4,5 times. We reached the increase in the number of requests from search results by more than 2.6 times. The growth of the site's positions on key requests: +350 in the TOP 10 of Yandex, +300 in the TOP 10 of Google, which resulted in the grown of sales.