case

Targeted advertising for staff search (nda)

Task

What we did

Before the pandemic, a food delivery service (the client preferred to have their name incognito) contacted us with a staff problem. The candidate who eventually got a job with the help of hh.ru and other exchanges was very expensive. They wanted to test paid channels for staff search. We decided to test paid channels for staff search.

The client had a very low turnover rate. If a person got a job, they had been working there on average for three years. It is a long time for this occupation. This is what the emphasis was on in communication. All the traffic was directed to the landing page, where there were not just working conditions, but also live reviews about the work and the employer from employees.

Result

In 3 months there were more than 800 candidates.